Marketing engels
At the Fish Auction Urk the marketing department plays an important role.
Besides maintaining contact with the various market players, the target is to answer any question on facility area. The excellent information and enhanced service package towards suppliers and traders is unique.
"An attitude of service and application of modern techniques are important preconditions for a successful marketing strategy," says Barend Hakvoort, Head of Marketing.
An example of service is the transmission of the weather forecast for each fishing area. For a small yearly fee, the forecast will be mailed or faxed to the fleet daily.
Organizing transportation of fish to Urk belongs also to the job. And it does not matter whether it is a foreign or domestic leader. "Every supplier gets the same treatment from us."
An essential function of marketing is to gauge the market demand and matching the supply with them. This reinforces the intermediary function of this department of Fish Auction Urk. Communication on price and catch data to both the leader and the trade is an important aspect of marketing. The price information is sent to the ships. The trade is also as soon as possible informed about the expected supply.
However, the fish would not pose a high price, if not the highest quality standards would be met. And that process is continuously monitored by the marketing department in the information to the suppliers and traders.
Besides maintaining contact with the various market players, the target is to answer any question on facility area. The excellent information and enhanced service package towards suppliers and traders is unique.
"An attitude of service and application of modern techniques are important preconditions for a successful marketing strategy," says Barend Hakvoort, Head of Marketing.
An example of service is the transmission of the weather forecast for each fishing area. For a small yearly fee, the forecast will be mailed or faxed to the fleet daily.
Organizing transportation of fish to Urk belongs also to the job. And it does not matter whether it is a foreign or domestic leader. "Every supplier gets the same treatment from us."
An essential function of marketing is to gauge the market demand and matching the supply with them. This reinforces the intermediary function of this department of Fish Auction Urk. Communication on price and catch data to both the leader and the trade is an important aspect of marketing. The price information is sent to the ships. The trade is also as soon as possible informed about the expected supply.
However, the fish would not pose a high price, if not the highest quality standards would be met. And that process is continuously monitored by the marketing department in the information to the suppliers and traders.